The Ultimate Seaside Oasis

Refined architectural design embraces graceful curves, creating an effortless flow throughout the spaces. Elegantly crafted by Plus Architecture and developed by Ignite Projects.

We developed every aspect of the residential experience with this goal in mind, creating a rich and layered brand story, look and feel that communicate all the amenities a modern resident expects with a unique and refined brand image.

Located in Palm Beach, Retreat is designed as a sanctuary, capturing the essence of calm in one of the Gold Coast’s most scenic coastal settings. Inspired by the serene qualities of Mediterranean day spas, our approach centred around creating a space that flows naturally with its environment—offering residents not just proximity to the beach but a retreat from it. Wrapped in graceful contours, this nine-storey, 36-residence building evokes a refined sense of tranquillity, where natural textures and curved form work in harmony.

Brand Positioning & Strategy

Brand Voice & Messaging

Brand Experiences

Social Media Strategy

Naming

Brand Identity

Collateral Design

Campaign Strategy & Concept

Campaign Messaging & Copywriting

Campaign Launch Ideas

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Paloma, Collaroy Basin