Our work is guided by purpose, inspired by travel, art, architecture and culture.

Founded by Director Kathryn Parker, her refined approach embodies a sense of understated luxury, defined by a commitment to creating compelling visual narratives that capture each brand’s unique essence and connect meaningfully with its audience.

We build brands with clarity, distinction, and purpose for property and lifestyle brands. Every identity is guided by strategy and expressed through design that is elegant, timeless, and connected to place. From identity design to complete campaigns, we shape how brands look, feel, and connect with their audience.

Salt is an independent multidisciplinary design company working with like-minded creatives, businesses, and institutions around the world. We are experts in art direction, branding, identity, digital design and development,
e-commerce, publishing, packaging, and environments.