Avalon · Manly · Warriewood

Brand identity, retail environments and brand evolution

A neighbourhood health food brand designed around a sense of place, not the conventions of its category.

When founders Zoe and Matt first approached Salt, the brief was to create a health food store people would genuinely want to spend time in. It needed to feel fresh, natural and welcoming, never clinical or predictable. Salt created the original Beaches Health Foods identity and has stayed alongside the business ever since, shaping the look and feel of all three stores as it has grown. Read the feature →

SCOPE

Brand Strategy
Brand Identity
Creative Direction
Retail Environment Design
Store Palettes
Photography Direction
Print & Collateral
Packaging
Signage